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Omar Faruk
Jul 17, 2022
In Welcome to the Cars Forum
Pay attention to the relevance score on Facebook Facebook's Relevance Score Metric measures the effectiveness of your ads. This score is an important ad quality signal as it directly affects the total cost of ad delivery and those ad campaigns. image13 The mechanism is as follows. The overall relevance score equation usually has negative and positive feedback coefficients. Positive interactions are ghost mannequin effect conversions and video views, and negative interactions are people hiding ads from their dashboards. The moment people report or hide your ad, your overall relevance score tends to drop. Over time, as users interact with and view your ads, their scores will be updated on a regular basis. The higher the relevance score, the lower the cost of serving ads. Therefore, the more relevant and timely ads you create for your audience, the more rewards Facebook will get. learn more: How to Build a Facebook Chatbot Marketing Funnel Creating a social media contest strategy to increase engagement How to create a high-profile Facebook video ad How SMEs Leverage Facebook Audience Insights to
Positive Feedback Coefficients Ghost Mannequin Effect content media
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Omar Faruk

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