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Monira Khatun
Jun 11, 2022
In Welcome to the Cars Forum
In 2020, I believe that many partners who are engaged in bulk sms service user growth will have such feelings, such as weak growth, increased costs, and difficulty in retention. In the context of the gradual disappearance of traffic dividends, obtaining traffic from the outside will face the dilemma of increasing costs and difficulties. Nowadays, many companies are bulk sms service gradually shifting their focus from focusing on external traffic acquisition to focusing on "internal growth". Through product optimization, for users, they have established some mechanisms that can achieve self-growth through product functions. These products with self-growth capabilities, Collectively referred to as flow products. A single tree does not make a forest, and it is difficult for a single traffic product to meet the needs of users and growth needs. As a result, a variety of traffic products have been bulk sms service aggregated to form a traffic product platform. [Traffic product platform model] This article takes Xueersi-Xueersi public lecture platform as an example, mainly from the perspective of [product model] and [growth gameplay], how to build a traffic product platform with self-growth ability, mainly including: The core and characteristics of traffic products Case Disassembly: Main Elements of Xueersi Public bulk sms service Lecture Platform Game play analysis: What are the product play methods of Xueersi Public Lecture Platform? Analytical thinking: product model highlights and reusable points Personal thoughts: Some thoughts on my traffic product platform 1. The core and characteristics of traffic products 1. The core of the traffic product is the product For users, what can make them trust and generate bulk sms service new behavior is your product itself, and further, the content of your product. The product is the determinant of user behavior, it can make users have the motivation to participate and share the motivation. The biggest feature of traffic products is that they are free. The value of free is to obtain traffic. For users, free is always the biggest attraction on the premise that the content is almost the same. 2. Common bulk sms service patterns of traffic products Using profit products as traffic products Profit products are often a company's flagship product, but in order to attract traffic, companies usually give out some profit products for free to attract users to participate in activities, such as time-limited spikes, top prizes in lottery draws, etc. . Using value-added products as traffic products The value-added products themselves may not bring any benefits, but they are also attractive to users, such as exclusive services;
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Monira Khatun

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