Positive mark on the world . They seek purpose and meaning in what they do, and the promise of a steady salary is not enough to keep them. In the world of work, they seek to feel motivated and create impact. In short, they are idealistic and seek self-realization. Of course, they also value a fair salary and according to their level of training. They are nonconformists and are not afraid to take on challenges . They are always looking for new experiences and things that bring them well-being, and in addition to their own lives, they also want to change the world for the better.
They are fully integrated into social networks . 60% of them use them to follow promotions and offers, and 95% say they prefer brands with Image Masking an active presence on the networks. Even more: 40% have purchased a product after interacting with their social networks. They are regular smartphone users , to the point where 2 out of 3 use mobile payment apps. Ecology matters to them: 4 out of 10 would not mind paying more for a "green" product. They report online. 78% use online reviews of products and services as their preferred source of information and 40% consider them the most reliable source of information. In addition, 55% look for information on the brand's own website, 51% ask in the physical store and 50% use word of mouth.
How to seduce millennials with your advertising millennials are critical and demanding when making their purchase choice. To retain them, it is necessary to offer added value to the experience and be in the new technological era; the companies of the past do not interest them. And it is that millennials are a sector resistant to traditional advertising . They do not trust ceos, politicians or companies in general, and only 1% say that a compelling ad would make them believe in a brand more. Nor are they convinced by the traditional media: 33% prefer to get information from blogs, and only 3% from television channels, newspapers or books. How can we seduce millennials then?