The national education concept of "children are the future of the country" and the traditional family education concept of "hope children become dragons". The education market has always been a big cake that cannot be ignored. With the rise of the Internet, the form of education in China is also changing, and Internet education also plays a part in Buy email list K12 learning. Among them, mobile products are slowly emerging with the development of mobile devices, and Internet education traffic is slowly shifting from PC to mobile.
The differences between PC and mobile terminals in terms of screen size, handheld stability, portability, etc. determine that the K core learning link is better performed on the PC side, while the peripheral lightweight, fragmented, and institutionalized functions are on the mobile side. end is more suitable.
Figure 1 iResearch 2017 Online Education Report – Mobile Traffic Proportion
The existing Internet education products on the market mainly include:
High-quality content type: live courses, knowledge points/information/materials/question bank
Practical tools: Q&A, dictionary, oral practice
The current research directions of Internet education mainly include:
Focus on technology, trying to innovate the educational scene through technology
Disseminate resource type, solve the unbalanced access to urban and rural resources, and pursue education equity
Personalized customization, using big data to monitor learning progress and skill level
Continuous innovation, vertical in-depth education scenarios, creating quality courses and products
2. Dahua K12 online products
Online courses - limited space for content innovation
Online classes meet the needs of some students to learn new knowledge points, to strengthen after class if they do not have a solid grasp in the classroom, and to consolidate knowledge points in practice classes and special classes. Online live broadcast and interaction simulate offline interactive learning scenarios to meet the needs of answering questions and supplementing knowledge points. Video replay conforms to the laws of human memory and meets the needs of cyclically gradually mastering knowledge.
The competition for alternatives mainly exists in offline tutoring institutions, and students have a lot of spare time and the offline communication environment is more convenient, which is an offline advantage. On the other hand, online courses mainly focus on the concepts of "excellent courses" and "famous teachers" to educate and win users.